Michael Butler, the new president of fast-growing Pro-Financial Asset Management Inc. of Oakville, Ont., has plans to more than double the firm’s assets under management to $500 million over the next two years.
Pro-Financial specializes in investment funds based on fundamental indexing—a strategy, says Butler, that is low-cost and well suited for the core equities holdings in a client’s portfolio.
“I’m a big proponent of value investing,” he says, “and fundamental indexing is essentially putting a quantitative value overlay on top of an index. It reduces some of the risks involved with regular index investing and results in less volatility.”
