




November 2, 2010 – Pro-Financial Asset Management announced that two new members have joined its senior executive team:
December 3, 2010 - Pro-Financial launched the Pro FTSE NA Dividend Index Fund.
The objective is to provide monthly income to investors through a portfolio of North American dividend paying securities. The fund is designed to track the FTSE Custom North American Dividend Index which includes 35 constituents of the FTSE RAFI Canada Index and 15 constituents of the FTSE RAFI US 1000 Index, which are selected based on forecasted annual dividend yield. Those with the highest forecasted yield, excluding REITS and closed-end investment trusts, will receive an equal weight with each security representing 2% of the fund on the annual rebalance date. A monthly distribution will be paid as dividend income and return of capital. To minimize currency risk, the fund will hedge its US dollar exposure.
Clients Lost/WonIn October 2010, Pro-Financial received a single purchase from an institutional client exceeding $8,000,000 in the Pro FTSE RAFI Emerging Markets Index Fund.
Awards ReceivedIn the IFIC monthly Analytical Package for November 2010, Pro-Financial Asset Management was recognized as the fastest growing mutual fund company in Canada. Based on mutual fund AUM and net sales by funds, it was reported that Pro-Financial experienced growth of 85.3% in the past year.